Dictionary Definition of Infographic: a visual image such as a chart or diagram used to represent information or data
Infographics continue to increase in popularity. In fact, many college students are being to taught to use infographics on resumes! But what makes them so appealing? Why are infographics such a big deal? Well, there’s a lot of psychology behind it!
- We are a visually hard wired species. Why else do we spend hundreds of millions of dollars collectively on makeup and clothes and our appearances? Our eyes hold 70% of our sensatory receptors while almost half our brains are involved in visual processing. This means that infographics are:
- Easier to recall
- Extremely engaging, increasing reading of an article by 80%
- More persuasive
- Easier to comprehend
- INFORMATION OVERLOAD.
- Infographics are, for the most part, self explanatory. Usually, with infographics, the reader doesn’t need to break down the data or look up a word in the dictionary.
- Easier to share. Some sites such as Instagram and Pinterest are very picture generated. If you want to get information out there, make an infographic that people can easily share on social media sites. No one’s going to read your rant on Facebook, but they might take a look at that super colorful, appealing infographic you’ve posted on Insta.
- But remember that it’s not just the infographic that’s appealing – it’s the COLORS. Colors, again, are visually appealing. So don’t make some black and white infographic – get creative! Add colors and pictures and maybe even GIF’s!
So if you find yourself making a website or writing an article use infographics. Not only will you reach more people, but your audience will retain more of the information you want them to know. So infographic it up!
Want to read more about the psychology of infographics? Check out the following websites: