It’s a bird, it’s a plan – No, it’s an Infographic

Dictionary Definition of Infographic: a visual image such as a chart or diagram used to represent information or data

Infographics continue to increase in popularity. In fact, many college students are being to taught to use infographics on resumes! But what makes them so appealing? Why are infographics such a big deal?  Well, there’s a lot of psychology behind it!

  • We are a visually hard wired species. Why else do we spend hundreds of millions of dollars collectively on makeup and clothes and our appearances? Our eyes hold 70% of our sensatory receptors while almost half our brains are involved in visual processing. This means that infographics are:
    • Easier to recall
    • Extremely engaging, increasing reading of an article by 80%
    • More persuasive
    • Easier to comprehend


  • Infographics are, for the most part, self explanatory. Usually, with infographics, the reader doesn’t need to break down the data or look up a word in the dictionary.
  • Easier to share. Some sites such as Instagram and Pinterest are very picture generated. If you want to get information out there, make an infographic that people can easily share on social media sites. No one’s going to read your rant on Facebook, but they might take a look at that super colorful, appealing infographic you’ve posted on Insta.
  • But remember that it’s not just the infographic that’s appealing – it’s the COLORS. Colors, again, are visually appealing. So don’t make some black and white infographic – get creative! Add colors and pictures and maybe even GIF’s!

So if you find yourself making a website or writing an article use infographics. Not only will you reach more people, but your audience will retain more of the information you want them to know. So infographic it up!

Want to read more about the psychology of infographics? Check out the following websites:

Nine Reasons Why Infographics Work So Well in Content Marketing



The Power of the Dark Social

You’re in class or at work but your computer or phone is right there. So you decided to take a quick five minutes and occupy yourself with the wonders of the internet and suddenly you’re  reading a random Buzzfeed article, probably one titled “31 Grilled Cheeses That Are Better Than A Boyfriend”. You find this article so hysterical that you simply have to share it, but you don’t want to post it on social media, so you email the link to your mom or maybe text the URL to your best friend. CONGRATS! You’ve just participated in what’s Dark Social.

  • Dictionary Definition of DARK SOCIAL: The traffic and conversions that happened on your website when someone arrived via social share, but did not pass a “referrer.”

Despite the corny Star Wars reference in the title of this blog, dark social is quite powerful. Different studies have shown that dark social accounts for 60 to 69% of overall referral traffic for websites world wide.



 The graph below shows how much web traffic dark social accounts in the USA, the UK and Europe as a whole.



As you can see, dark social has a HUGE impact on web traffic. This is a problem when analytics comes into play, because dark social is difficult to accurately track. So what can you about it?  The answer is simple, and it’s my answer to everything. GOOGLE.

Though dark social has been dubbed “invisible sharing”, Google Analytics can track it. To be able to use Google to track your dark social activity, however, a few adjustments need to be made in your Google account.

  1. Log into Google Analytics and click on the Advanced Segment button.
  2. Create a new segment called Dark Social that excludes the landing page that exactly matches “/” and the Source contains (direct).

This is what it should look like:


This was just a brief introduction to this relatively new topic known as dark social. For further reading and research please visit the sites below!

What Is “Dark Social” and Is It Something You Should Care About?

Everything You Need To Know About Dark Social

3 Core Elements of Social Media Marketing

What is social media marketing? Basically, the term social media marketing refers to “the process of gaining traffic or attention through social media sites.” It’s usually free advertising and promotion for a company or brand, or even a person, such as a celebrity, trying to market themselves.


In today’s world there are several different social media platforms to choose from such as Facebook, Twitter, and Instagram as well as YouTube. Snapchat is another big social media platform that has gained a staggering amount of popularity in recent years, despite its content only being available for a maximum of 24 hours.

Each platform is dealt with differently in the social media marketing world, but at the core, the same marketing rules are implemented.

1. CONSISTENCY: Don’t overdue your posts! People get annoyed. For lack of better words, you will be disowned if you over post! But don’t post irregularly. You don’t want people to forget about you! Each platform has a different ideal posting number. For example, Twitter you can post several times throughout the day, while Instagram you probably want to keep it to once a day. More active social media channels also increase more interaction with customers, resulting in a greater sense of loyalty  for the brand amongst consumers.

2. RESPOND: If a consumer does engage on a brand’s social media site with a comment, retweet, repost, or even a complaint, the company should respond in a polite manner. Some brands respond robotically, with the same tired message. While this may work for one or two brands out there, most brands should try to respond with personalized messages. Taco Bell is a great example of this. Their Twitter is hilarious and responds to each customer in a personalized manner. This helps humanize the company and make consumers feel special and catered to.
Screenshot (38)
3. LIKENESS: If a brand has several social media platforms, they should make their social media platforms similar. Same color schemes, logos, similar material posted. This helps the brand stay recognizable as well as allowing consumers access to the same information, because some consumers may only have one social media platform. For example, if Nike only posted a sale on Twitter, but half their consumers only had Facebook, Nike  potentially could anger consumers who might feel as though they were cheated out of a sale. Nike would most likely lose revenue as well since sales usually drive people to stores, but if Nike only reaches half its consumers by only posting on one social media platform, the other half of consumers might not go to Nike during that particular sale time.
Those are the three core social media marketing tips companies and brands should utilize! For further research and references, check out the links below!




As technology continues to grow, more and more new terms pop up. One relatively new term is search engine optimization, otherwise known as SEO. SEO is a great way to direct more traffic to one’s site and ultimately more customers to one’s business. But what exactly is SEO?

Search engine optimization is “the process of getting traffic from the free, organic, editorial, or natural search results on search engines” such as Google, Yahoo, or Bing! This link provides a quick easy-to-follow video about SEO.


All businesses and their websites NEED SEO. Why? Because search engines are the primary method of navigation for most web users and SEO helps those search engines search through the clutter.


There are several tricks and tips one can use to help direct traffic and conversation, and ultimately customers, to one’s site. There are white hat and black hat tricks. White hate refers to the search engine optimization techniques that are accepted and supported by search engines. White hat techniques include keyword optimization, the development of quality outbound links, content creation, and the proper structuring of metadata. These white hat guielines improve a website’s SERP ranking but keeps one out of trouble with search engines.

The black hat techniques are the opposite. They are, in simplest terms, spam. Keyword stuffing, hidden content, and doorway pages are amongst these techniques. These black hat tactics are skecthcy and deceptive. If a website/business is caught, there will be a a search engine penalty, resulting in more work to climb back to the top to be recognized and stand out against the clutter.



This is where great hat comes in. Grey hat is a combination of white and black, as its name suggests. The methods aren’t completely legal but they’re not illegal either. Oxford graduate and business entrepreneur, Toby Russell says, “Grey hat SEO methods are techniques that make you go, ‘Hmm, should I be doing this?'”

One grey hat techniques include cloaking, which is achieved by feeding search engines alternate infomraiton that what is presented on one’s website. One does this by tampering wit hmeta data. This is typically a black hat approach, but if done correctly veers towards grey.

Duplicate contenet is frowned upon, but can confuse a search engine into believing one has fresh content. Buying links is another shady grey tactic. This means one pays for backlinks to his or her site. Donald Trump, a 2016 Republican candidate for the presidental election, bought the link to Jeb Bush’s website so that it now directs to Donald Trump’s website. This is sneaky and underhanded, yet effective. It is a version of the buying links grey hat technique.

There are several other methods to optimize search engines to direct more consumers to one’s site. Click on the links below to read more about SEO!







Landing Page Optimization!


The Internet is a big place. At times it seems as though everyone in the world is on it, putting in his or her two cents about every topic. Some people stand out more than others. Some people even gain fame, and in turn, money, simply from blogging! So one may wonder, well how the hell can I stand out amongst the clutter? Three words, folks: LANDING PAGE OPTIMIZATION.

Landing page optimization, as defined by the ever trusty Wikipedia, is “one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.” The landing page is where the consumer ends up after clicking on an advertisement or a link from a search engine. The ultimate goal of Landing page optimization is to make the webpage more appealing to engage consumers and ultimately keep them on the site, reeling them in to become an actual customer.

There are serval tips and formulas one uses to obtain landing page optimization. Some of these tricks include images and color. One wants his or her webpage to appealing to the eye, so use colors that compliment each other or stand out. Funny or weird pictures grab attention, and cause consumers to click on the page.

Another helpful tip is to ask “What’s in it for me? If I were a consumer, why would I click on this?” When creating a webpage, one should put himself or herself in the shoes of an outside. People will click on something if there are benefits. Krista Bunskoek of WishPond writes, “Answer your customer’s question by providing a convincing list of benefits your offer provides. Show that your product, service, coupon, contest or whatever it is you’re offering gives so much value that they simply can’t refuse. Show your value proposition with words and images on your landing page.”

As one sees, there are so many different ways to attract an audience. One simply needs to discover which way works best for his or her company, blog, or brand!





Digital Media Marketing

Within the last few years, digital media marketing has exploded to keep up with the rapid evolution of technology. Digital media marketing can really help a company, but one must be careful. There are several digital media marketing trends that could hinder a company’s success. A company, however, can also be hurt by not following a trend. Probably the biggest trend that companies should absolutely be following is the switch to mobile. Moblie apps, texting customers. Both articles posted below agree that companies should absolutely have a mobile app. Desktop usage has declined as mobile usage skyrockets.

TV commercials use to be a way businesses could reach a staggering number of people. There’s been a shift in the way society views television, however. Now people watch shows on tablets and phones and they’re using sites like Netflix and Hulu, which are untraditional viewing platforms. A trend that companies should be following, is to cater their TV marketing plans to the different platforms. As noted from the website, “For advertisers, this means finding additional ways to utilize TV to its greatest effect. Aggressively testing more video on demand (VOD) and online video will help advertisers anticipate—rather than react to—these changes, which we believe will continue.”

Companies and businesses need to continuously be aware of trends. They must not immediately jump onto the trend, bust instead analyze it and see if it will last or not. If the trend will last or has the ability to grow and further the company, the business should absolutely follow it.